Influencing Business Strategy Through Design

Here’s an interview with Luke W. where he talks about why designers should have a seat at the boardroom table, businesses realizing the importance of design in their business strategy and what designers should do once they’re there at the table.

Getting clarity into situations and into the problems that organizations face is sometimes more valuable than coming up with solutions. There are many more designers trying to provide solutions than there are trying to clarify problems. So that’s the opportunity for designers working internally or externally.

UX Magazine: Influencing Business Strategy Through Design