Shameless Self Promotion

Sep 09, 2008

A few weeks back, after finally being happy with how this site was coming together, I decided it was time to spread the word and get visitors coming in. It was time to start some shameless self promotion.

My plan

So how was I going to start driving traffic to my site when few people (if any) knew that it existed. I decided there were really a few pages on my site that could be of benefit to readers that weren’t topical – my javascript tutorials. They should be just as beneficial now as they will be in year. And since the topics are about being unobtrusive with your javascript, something that (some) people are just beginning to grasp, these were the perfect candidates to pass around.

Thanks to all

Turns out after just a few submissions to some online galleries, I started to find that there were a number of sites driving huge amounts of traffic in that I didn’t know existed – it looked like there were some people that thought highly enough of the content to start passing them on their own. Thanks to bloid, anandnat, vixx, aline_i_ro, and fingerzzz for getting some of my work out there and driving in almost 5000 page views and 3000 unique visitors in 3 weeks. I’m sure in a year or so, I’ll think that this is a small amount (or at least I would hope so).

Keeping up

It takes time to get my work out there. In the days that I take off and don’t try to push my work, the traffic falls. That’s to be expected. As any site owner should do, I’ll need to lay out another plan to stay social and continue to push people in. If you need some ideas of your own, check out The link building bible from SubHub – it’s over 100 ideas on how to promote yourself…some of them are no-brainers but some I might not have thought of.

Visitor Value and Loyalty

The most surprising data that I’ve found in my month of dedication to promotion is the number of people that have come back into the site more than once and the amount of time they’ve spent reading over these posts. The particular articles that I pushed were pretty weighty and even my eyes glaze over reading through them. Yet people didn’t just skim them (as I would have imagined) but spent a good bit of time on them and even returned back for more. Sweet.

Search Visibility and My Plan to Make Some Money

So now, since I’ve taken the last week off being a pusher man, I’m still seeing a bit of traffic from search – all around javascript – pretty surprising and very welcome and I’m even showing up high for strange terms like “non-toxic bubbles” – which makes me think that if I wanted to make a profit from this, I should manufacture kids bubbles! Just give me a little bit of time to work on that.

Tags: design, life

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Brad's AvatarI'm Brad Cooper, a user experience designer and front-end programmer with a passion for actualizing visions both visually and technically.

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